If you already stock DAB digital radios, you know how fast the market is growing. From a slow trickle of early adopters and audiophiles, the wave of mass market is starting to build. With the arrival of affordable portable, battery operated digital radios delivering AM/FM/DAB and CD; palm-sized products; kitchen radios; integrated in-car radios; and a whole range of dynamic, low cost tuners, there is something in the DAB range for every consumer. At the DRDB we work closely with retailers to ensure they are well equipped to serve their customers with the best information on DAB digital radio. We can help with training for staff who may be unfamiliar with the benefits of digital radio; and we operate a retailer incentive scheme to encourage more sales. We talk to retailers regularly through the trade press and directly via a monthly newsletter. Our marketing team makes trips to multiples and independents around the country delivering news of the latest products and sometimes acting as go-between with manufacturers. We also ensure retailers are in touch with new and existing DAB manufacturers. If you are a retailer interested in DAB digital radio please contact: Mandy Green Head of Communications mandy@drdb.org