One of the key functions of the DRDB is generic marketing of DAB digital radio to consumers. Through research and focus groups, we have identified the issues that most interest and concern consumers about DAB. These include a desire to know more about what stations are available, what products are currently on the market, where to buy them and a degree of technical information about reception. The DRDB uses various media outlets to deliver this information to consumers: On Air Advertising Through its broadcast partners, the DRDB has unique access to an air-time advertising bank on national and local commercial analogue radio stations. We run regular commercials throughout the year highlighting the benefits of digital radio and building consumer awareness of the medium. Press and Print The DRDB ensures that DAB digital radio is featured in all sectors of print media including national daily press and consumer interest magazines. We accomplish this via strategically placed features and advertorials, as well as competitions and promotions. Web Site The DRDB operates a sister web site, www.digitalradionow.com, aimed 100% at consumers. One of the key features on the site is a post code checker which lets visitors see all the radio stations, both commercial and public, available to their specific post code address. This service comes with a brief description of station music policy, plus a click through logo to the station's website. The site is full of information designed to interest consumers in a fun and friendly way. Products and prices, retailer locations and contact details; competitions and promotions; DJ profiles and features on new DAB stations; plus all the latest DAB news, and multimedia demos showcasing in-home and in-car listening. Text Checker For a quick and easy coverage check, the DRDB operates a mobile phone text checker service. Text the word DAB followed by your postcode to 83252 for an immediate indication of how many stations you can receive. Calls cost 25p plus teleco's standard charge.